.Shiksha: An educational gTLD with a Heritage value

In a bid to offer more choices to the website owners, ICANN introduced new gTLD program that widens the choices for the people and at the same time allow them to use more specific and relevant domain names. the website owner has a better way to strengthen his online identity in a more emphasized manner. It has also affected the online audience preferences. Due to their very specific character, new gTLDs are often a subject of discussion in the domain industry. However, some gTLDs are uniquely appealing and are widely discussed in domain industry as well as general public or industry. One such gTLD in India is .Shiksha- that has a specific significance for education industry India that focuses on Hindi-speaking community.

Here are several benefits that an educational institute or training center can expect by using .Shiksha gTLD:

Greater Impact on Target Audience

The Hindi word Shiksha means education or learning. The very mention of Shiksha brings to mind academic education, learning institutes, training, teachers, and tutors. Here’s how .shiksha can help you leave a greater impact on your Hindi Speaking audience:

• Indians have a certain respect and a positive attitude towards the word Shiksha

• The genuine connotation of the word influence audience psychology during first few seconds when they glance through search page for the most ideal link

• By using the familiar term (Shiksha) you will have a better connect with your audience that can convert into more clicks over period of time

Wider Appeal

By virtue of its varying meanings, Shiksha has a broader appeal. Apart from academic schools and coaching institutes, it can be applied to:

• Kindergarten

• Language institute

• Pre-kids school

• Online education

• Technical institute

• Trade institute, like jewelry designing institute

Precise influence

One of the major objectives of a website is to leave the precise influence on your audience, or in other words, influence them in the desired manner. Here’s how .Shiksha can help you to achieve that objective:

• Being a relevant and classic Hindi word, .Shiksha makes your audience to feel in their comfort zone while browsing your website. It leaves a healthy influence on them

• It would also be interesting to note that a huge number of students who join vocational institutes like computer hardware repairing or mobile hardware repairing are more comfortable with Hindi. So, by using.Shiksha gTLD, you may penetrate more effectively into this particular segment

Why go for.Shikha instead of conventional education TLDs?

A few other educational gTLDs have been used for long for educational websites and enjoy a universal approach. However, there are a few major reasons to opt for .Shiksha instead of traditional educational gTLDs:

• Many educational specific gTLDs entail a lengthy process of documentation and formalities that can take a long time and absorb much attention

• .edu (sTLD) cannot be used by Indian educational institutes or any other Indian publisher because of geographical limitations. .edu can only be used by postsecondary institutes of US

• Besides, in order to influence the specific audience, you should be using the gTLD that your target group can easily connect with

• Unlike many other educational gTLDs, .Shiksha is a single gTLD that is easy to remember and more appealing
   

Get the higher number of “relevant audience” (not just any audience!)

At the end of the day, you need to have the “relevant visitors” on your website as that would increase the chances of conversion. So, the benefits of .Shiksha go beyond clicks and can actually help you to get more leads as it brings the “relevant” audience to your site. Here are a 3 ways in which relevant traffic can enhance the user experience and thus improve search engine ranking over a period of time:

• The relevant audience is more likely to stay for a longer duration on your site

• Relevant audience engage more deeply

• It can also minimize the bounce rate

Simple Registration Process

Another major benefit of. Shiksha domain is the simplicity of registration process. In fact, the conventional education specific gTLDs involve a tedious and quite complicated registration process requiring you to present a number of specific documents. So, a huge number of educational institutes like local coaching centers, individual tutors, trade schools and language learning centers generally find it difficult to apply as they lack the resources, time or required amount of accreditations to get education specific gTLDs.

• .Shiksha is a boon for this specific sector as it does not require you to produce any accreditations, visit any specific office or meet any official

You can easily get a .Shiksha gTLD just like any other gTLD- .com, .net or .in and some reputed providers like EverData Datacenter and hosting services also offer a fair price promise and a free consultation to interested parties for maximum benefits

• .Shiksha beautifully combines the premium character and easy procedure

Brand Protection

There are a good number of reasons to opt for .Shiksha gTLD for the educational institute catering to Hindi-speaking community. However, you also need to keep a few things in mind to fortify your brand protection:

• At the same time, there is a possibility of someone buying your popular .com .in or any other on-Shiksha domain name by opting for extension .shiksha whether intentionally or unintentionally. In either way, it can have a major effect on your brand identity

• Ironically, the people finding you over the net would be more likely to click your counterpart domain name with .shiksha extension. They would find the domain name with .shiksha extensions more reliable/relevant than your .com domain name

• In order to protect your brand, it is advisable to book your domain with .shiksha extension even if you already have a .com domain name